Guide Dogs Blog


Guide Dogs voted Australia's Most Trusted Charity third year in a row

July 23rd, 2015

For the third year running, Guide Dogs has been voted Australia’s Most Trusted Charity in the annual Australian READER’s DIGEST Most Trusted Brand poll.

The Chief Executive of Guide Dogs SA, Kate Thiele, said the public’s generosity and loyalty towards Guide Dogs was truly humbling.

“It is an honour that people have placed their trust in our services and believe Guide Dogs is an organisation they want to support,” she said

“To have this acknowledgement and public recognition of our work over the past two years is an outstanding honour, but to be voted as Australia’s Most Trusted Charity for the third year in a row is truly heart-warming and a true testimony to the integrity of the work we do in the community.

“Our reputation is very important to us and this honour, coming after Guide Dogs rose two places to second overall in the National Charity Reputation Index* announced in December, demonstrates to us that our work is valued by those that matter most, our community.”

Ms Thiele said vision loss brings unique challenges to the people who live with the impairment, but through services, including Guide Dogs, long canes, and new technologies, Guide Dogs Associations across Australia were working to help people realise their freedom and safety doesn’t need to be limited.

“Never before has our work been as important as it is now,” Ms Thiele said.

“With our ageing population and statistics showing that every day 28 Australians are diagnosed with vision loss that cannot be corrected, our work will touch the lives of so many more as they seek support to build their confidence, mobility and independence.

“Our work is about supporting people to achieve independence and to achieve their goals in life, whether it be participating in their local community, accessing further education or finding employment.

“On behalf of Guide Dogs, I thank everyone for their trust and ongoing support – we simply couldn’t do it without you.”

Over the next 10 years it’s predicted that more than 2,000 guide dogs will need to be trained to keep up with growing demand from Australians who are blind or vision impaired, at a staggering cost of over $60 million.

Ms Thiele said that Guide Dogs South Australia was proud of its innovation over it’s almost 60 year history of providing safety, independence and inclusion to people living with disability. As the original provider of Guide Dogs in SA, it took the lead in expanding services including being the first Guide Dog School in Australia to train Autism Assistance Dogs and providing independent advice and strategies for living with hearing loss.

Guide Dogs will accept the Most Trusted Charity award at a ceremony in Sydney on Thursday, 23 July.


Guide Dogs Australia is the trading name of Royal Guide Dogs Australia which is the national organisation comprised of the state and territory based Guide Dogs organisations across Australia. Together these organisations are the leading providers of both guide dogs and orientation and mobility services assisting Australians with a vision impairment. Their services include mobility training with long canes, guide dogs and electronic travel devices such as talking GPS technology, to enable people with impaired vision to get around their communities independently. Visit or call 1800 804 805.

*The National Charity Reputation Index measures the overall reputation of the country’s 40 largest charities. It is produced annually by research consultants AMR.

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