A yellow Guide Dog walking in a brown leather harness

Guide Dogs Australia ranked 16th on the 2019 National Reputation Health Report‘s list of top 100 brands with the healthiest reputations. The brand appeared ahead of names like Netflix, Kmart and Bonds on the Brand Institute of Australia’s list, and listed as third in the Australian charity sector.

Guide Dogs also ranked highly on individual reputation driver lists – coming in third on the Social Responsibilities list, eighth on Products and Services, and 29th on the Innovation reputation list.

“Reports like this are a great barometer of where the Australian public’s trust lies,” said James Williams, Chairman of Guide Dogs Australia. “The unique bond between a handler and a Guide Dog is characterised by trust, and it’s a word we’re proud to be associated with in the wider community.”

“We are extremely grateful for the ongoing support of everyday people in Australia who help fund the majority of our services through their generous donations. We sincerely thank the general public for putting their faith in us to provide services that support people living with blindness and vision impairment to lead independent lives and participate fully in their communities.”

Click here to read the full report